OUR PEOPLE. 

OUR PLACE. 

OUR CAPABILITIES.

 

OUR PEOPLE

Nothing – and no one – is more important. They’re what makes us who we are. They’re the reason clients choose us (and the reason clients stay). They’re the thinkers, doers and creators. A group of 40 awesome individuals whom our agency leaders and department heads proudly represent.

OUR Place

We took over the main floor of this historic downtown building and complemented its amazing, old bones with a modern rebuild – and bright, open space – that makes it great to come to work every day. No wonder clients always want to have meetings at our place.  

OUR CAPABILITIES

Sullivan Branding is a full-service, integrated advertising agency. Our work is fueled by consumer insights, driven by strategy, and brought to life through creative that separates and elevates your brand. We also meausure and analyze everything – continually improving the performance of the work we do on your behalf. 

MEDIA PLANNING & BUYING. Regardless of platform – traditional, digital, social – our media team is comprised of industry veterans with extensive experience. Their relationships with local and national media outlets, digital ad networks, and site-direct publishers ensure your brand is always in good hands and your budget is always maximized. 

ACCOUNT PLANNING. We get immersed in your business, understand the hopes and dreams of your customers, synthesize that information (and lots more) into a plan that not only heralds the benefits of your products – but engages your audience in a brand they increasingly value and desire. At Sullivan Branding, that’s how it begins. 

ADVERTISING. It defines a much larger universe than ever. It encompasses everything – from consumer-facing campaigns to B2B rebranding projects, to internal culture programs designed to support and educate employees. In short, advertising is the process of moving a strategy “off the page” – compellingly into the world.
DIGITAL MARKETING. From website design to digital advertising campaigns, when a digital solution is required our analysts, strategists, designers and developers partner with ad networks and site-direct publishers – bringing your brand to life through precisely targeted programs that compel consumer interaction and drive qualified traffic.
INTERNAL BRANDING & CULTURE. The success of brands in the outward-facing consumer world (b2c) and outward-facing customer world (b2b) now – more than ever – depends on advocacy from the internal employee world. At Sullivan Branding, we understand that world and have a core comptency in internal marketing/culture branding, employee recruitment and retention programs, and leadership communications. We develop internal branding and culture programs for companies large and small.
BRANDING. What is branding, really?  Strategy? Logo and tagline? Product design? Your retail environment? An ad campaign?  It’s all of the above. If your “brand” is what the key people in your world think and feel about you, “branding” is the physical and emotional expression of how you want to inform and influence that thought.
CONTENT DEVELOPMENT. This is the semantic football of the advertising lexicon. To us, what turns communication into content is less about the medium or delivery system and more about its ability to engage and persuade – rooted in a strategic POV, delivered through on-brand execution and measured against relevant KPIs.
SOCIAL MEDIA MARKETING. Social media is where many of the most compelling brand conversations take place. We find your audience across the social-scape, identify the most promising platforms for engagement, develop share-worthy content, and  partner with third-party, audience-activating influencers to help build your brand and your business.
SPONSORSHIPS. With our technology-driven society reigniting the desire for “live” interaction, strategic brand sponsorships are a growing part of the integrated marketing mix. Relevant partnerships enable your brand to “borrow” key audience, leverage the sponsored property’s consumer influence and benefit from implied endorsement. By amplifying with digital and social tools – to leverage your sponsorship “beyond the event” – we help you broaden and deepen your customer base.
PUBLIC RELATIONS. Public relations is more than press releases and crisis management. It is an integrated part of a successful marketing mix that brings to life your story in the non-paid media world. Recognized as one of the most experienced public relations departments in the Mid-South, Sullivan Branding PR builds public  relations programs for many leading brands.