ATP WORLD TENNIS TOUR Social Campaign

Who loves tennis (and tennis balls) more than players and fans? Dogs, of course. And no dog is more passionate about the sport, and the ATP’s Memphis Open, than “Memphis Mo.” This tennis-loving retriever broadened tournament engagement way beyond hardcore tennis fans – and became quite the social media star along the way.

SOCIAL MEDIA Content CAMPAIGN

Memphis Mo: Tournament Kickoff

Memphis Mo: Loving Holiday Music

Memphis Mo: Countdown

Memphis Mo: National Mutt Day

Memphis Mo: Write-In Candidate

Memphis Mo: Teach an Old Pro New Tricks

Fun with GIFS

Memphis Mo's Strong Return Game
Memphis Mo, Ball Thief
Memphis Mo, the Chair Umpire
Memphis Mo Enjoys Matzo-Ball Soup