ATP World Tour

Memphis Open Social Media Campaign

Who loves tennis (and tennis balls) more than players and fans? Dogs, of course. And no dog is more passionate about the sport, and the Memphis Open, than “Memphis Mo.” This tennis-loving retriever has broadened tournament engagement way beyond the hardcore tennis faithful – becoming quite the social media star along the way.

Video Content

Memphis Mo: Tournament Kickoff

Memphis Mo: Countdown

Memphis Mo: Write-In Candidate

Memphis Mo: Loving Holiday Music

Memphis Mo: National Mutt Day

Memphis Mo: Teach an Old Pro New Tricks

Fun with GIFS

Memphis Mo's Strong Return Game
Memphis Mo, the Chair Umpire
Memphis Mo, Ball Thief
Memphis Mo Enjoys Matzo-Ball Soup