Posts by ashley



Advertising vs. Public Relations.  Advertorial content vs. editorial coverage. Any second-year journalism, public relations, advertising, communications, or business major can tell you the difference. Traditional social media and blogs have blurred this line a bit in the past decade with sponsored content showing up in places like BuzzFeed or mom bloggers being asked to review products sent to them for free.  We, in the public...

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This year, we had the unique opportunity to create a social media personality for one of the longest-running American tennis tournaments on the ATP World Tour based in our hometown to help drive interest from non-tennis fans. Dogs, cats and babies tend to garner broad social media attention so it only made sense that when tennis balls are involved, a dog should be involved too! Introduced in November 2016, Memphis MO – the official...

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Pop culture may have you believe that public relations is simply party planning(shudder), writing news releases and wining and dining reporters to get your news covered. There are so many fallacies in that notion. Media relations is only a part of what public relations has become. The public relations industry has greatly evolved over the past few decades. Faxing a blast news release to reporters is a thing of the past; now we tweet...

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Every client wants to have an ad during the early February Sunday night football game, of course. But who really has the budget? Before you go down that rabbit hole, consider what you are selling. Most likely, you aren’t trying to reach 114.4 million people with your product.  And if you are, do you have an extra $5 million to pay for a 30-second ad, not to mention production costs? The answer to both questions is likely “no” unless...

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