Posts by ashley



Shades of a Gray Area


Posted By on Sep 11, 2017 | 0 comments

In politics, chances are small that legislative aids will always agree with their elected official bosses on every issue and policy. That’s a given. There are just too many issues. But in the public relations and marketing world, working for someone takes on a whole new meaning. You are producing messaging and campaigns around a company culture, or around a very visible and tangible product or service. Because I can be cynical, I’ve...

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So, you’ve been out for approximately 6–12 weeks. You have fully recovered from nine months of pregnancy and a grueling delivery, have perfectly bonded with your baby and figured out your new schedule, are sleeping through the night, and you’re ready to jump right back into work even before your leave is up, right? Right?! Ha. via GIPHY I recognize that I’m lucky to work for a company that offers maternity leave benefits. But that...

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Meeting Expectations


Posted By on Jul 19, 2017 | 0 comments

So many tricks and tips for conducting “a well-run meeting” are out there, many of them with contradicting information. A basic Google search pulls up more than a million hits on the subject. Before you take drastic measures to change your meeting style, there are several things to consider: Meeting size. Some people recommend keeping meetings as small as possible to avoid wasting time and some will recommend having as many people as...

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Advertising vs. Public Relations.  Advertorial content vs. editorial coverage. Any second-year journalism, public relations, advertising, communications, or business major can tell you the difference. Traditional social media and blogs have blurred this line a bit in the past decade with sponsored content showing up in places like BuzzFeed or mom bloggers being asked to review products sent to them for free.  We, in the public...

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This year, we had the unique opportunity to create a social media personality for one of the longest-running American tennis tournaments on the ATP World Tour based in our hometown to help drive interest from non-tennis fans. Dogs, cats and babies tend to garner broad social media attention so it only made sense that when tennis balls are involved, a dog should be involved too! Introduced in November 2016, Memphis MO – the official...

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