Posts by brians



More than 148.3 million people use the Internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year. No surprise that most travel is being researched and booked online today.  Destinations and hotels alike have an obligation to make it easy for people to find them, decide if it is right for them, and ultimately move towards booking.   Compelling advertising,...

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We all have our flaws and have made our fair share of questionable decisions, and Peyton Manning is no exception.  Regardless of what you think about him, one thing he has done as well as he played football, is create an authentic personal brand – a brand that is just as relevant in retirement. Peyton has always been about the relentless pursuit of perfecting his craft. He is a great student of the game, and his preparation was...

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Since we made the decision to move to an open office environment, I pay much closer attention to articles like this Fast Company article How Where You Sit In Your Office Impacts Your Productivity.  There is some interesting insight about how to cluster people with different work styles to both increase productivity as well as decrease the spread of toxic behavior.  The insights are relevant for any office environment. Here are three...

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Trade shows have been around for decades, but have mostly been something your sales team has handled. Your marketing/communications team should have an opportunity to participate and present at trade shows, which will help maximize your attendance. We work with a small technology startup company that wanted to attend an industry-wide trade association trade show but did not have the budget for a booth. That’s where our award-winning...

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Digital marketing can take on so many forms: social media, search engine optimization and website takeovers. How can you decide what is best for your product and is, ultimately, what your target audience consumes? The distribution strategy and technology can shape the creative for a communications campaign. This is where the endless possibilities previously mentioned really come into play. You need to understand which channels are the...

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