Posts by dmacdougall585



This past year, we had the pleasure of working with Indie Memphis to promote the 2016 Indie Memphis Film Festival. (Selfishly, I’ve wanted to work on this project for some years now. And as life works, sometimes it waits until the most opportune time.) When you do a search for “film festival posters” in Google you’ll find a litany of well-designed (and some not so well-designed) pieces — most of which use illustrations of film reels...

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Companies love their brainstorming.  “Let’s get a bunch of people to brainstorm!” “Oh, we should brainstorm some ideas!”  “Schedule a brainstorming session. I’ll alert the entire department!”  Oy. I’ll give you some thoughts on what I try to do when it’s time to brainstorm (otherwise known as concepting). These have been successful for me. It may not for you, because there’s not one tried and true method to coming up with an idea....

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It’s Addy Awards time. For those of you who don’t know what the Addy Awards are, they’re the local advertising award show presentation that recognizes the best creative advertising over the past 12 months. Every major city has an Addy Award show or some reasonable facsimile thereof. You can find a lot of the work we entered on the front of sullivanbranding.com. Entering the Addys is yeoman’s work — from identifying the worthy work,...

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