Posts by dhobbs



Where are the Listeners?

Where are the Listeners?


Posted By on May 24, 2017 | 0 comments

Considering radio to help push out your latest promotion or get more people through your doors, or just to create some overall brand awareness?  Are you looking at traditional, digital radio or perhaps a mix of both?  Radio and digital radio advertising can put your brand in the cars, offices and homes of your target audience. A few things to consider:  Geography The great thing about radio, both online and traditional is that you can...

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Media Planning 101

Media Planning 101


Posted By on May 17, 2017 | 2 comments

Want to advertise? Start with a plan. Developing a strategy around your end goal – what you’re trying to accomplish and who you’re trying to reach – will help you determine how to execute it. Planning your media before purchasing it is always recommended. This helps to ensure you have the right message, delivered at the right time and targeted to the right people.  One advantage of having a plan up-front is a way to keep you on task...

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Many considerations go into your media buys, both on broadcast and digital platforms. For instance, every two years, you can count on either a Presidential election or the Olympics to decrease inventory and increase rates. The Olympics impact both viewership and the purchasing rates of ads.  Viewership typically drops significantly on non-NBC affiliate channels, while NBC viewership typically sees a substantial increase.  This...

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