Where are the Listeners?

Where are the Listeners?

Considering radio to help push out your latest promotion or get more people through your doors, or just to create some overall brand awareness?  Are you looking at traditional, digital radio or perhaps a mix of both?  Radio and digital radio advertising can put your...
Media Planning 101

Media Planning 101

Want to advertise? Start with a plan. Developing a strategy around your end goal – what you’re trying to accomplish and who you’re trying to reach – will help you determine how to execute it. Planning your media before purchasing it is always recommended. This helps...

How Big Events Affect Media Buys

Many considerations go into your media buys, both on broadcast and digital platforms. For instance, every two years, you can count on either a Presidential election or the Olympics to decrease inventory and increase rates. The Olympics impact both viewership and the...