Unpaid = Unseen?

Last year, I wrote an article on Facebook testing timelines, separating sponsored/paid posts from friend posts. It was assured that the testing was only happening in six countries with no plans to expand the changes worldwide. In January 2018, Facebook confirmed they...
Where are the Listeners?

Where are the Listeners?

Considering radio to help push out your latest promotion or get more people through your doors, or just to create some overall brand awareness?  Are you looking at traditional, digital radio or perhaps a mix of both?  Radio and digital radio advertising can put your...
Media Planning 101

Media Planning 101

Want to advertise? Start with a plan. Developing a strategy around your end goal – what you’re trying to accomplish and who you’re trying to reach – will help you determine how to execute it. Planning your media before purchasing it is always recommended. This helps...