Posts by jclarke



How often do you visit a website, only to immediately leave due to intrusive, obnoxious ads? You know the ones: autoplay videos, interstitials that swallow the entire screen, monster-sized leaderboards that won’t go away. via GIPHY If you answered “never,” I’m guessing that’s either because you’re a patient soul or — more likely — you have an ad blocker installed. According to PageFair’s 2017 AdBlock Report, 615 million devices use ad...

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How to Go Viral

How to Go Viral


Posted By on Jun 8, 2017 | 0 comments

I’m sitting alone at a conference table. An account executive hands me a single sheet of paper. It’s a brief. On it are written four words.  “Make us go viral.” I awaken, sweating, my heart racing. Thank goodness it’s just a dream. I’m just kidding – my “work dreams” are never that scary. Anyway, going viral is easy. Here’s how: Send a tweet from the wrong Twitter account. “Leak” some nude photos. Fall down in...

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This week, Pepsi unveiled its “Moments” campaign and a submission to the “How On Earth Did THAT Get Approved” Hall of Fame with an ad featuring model Kendall Jenner. In the two-and-a-half-minute spot, Kendall abandons a high-fashion photo shoot to join a protest after making eye contact with an attractive protester, who had just ditched his cello performance to join the movement. Had it ended right there, it would have seemed like...

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Brand Bracketology

Brand Bracketology


Posted By on Mar 15, 2017 | 0 comments

Even if you don’t watch or care about basketball or college sports in general, the NCAA Tournament is impossible to avoid. The Cinderella stories, the come-from-behind victories, and the buzzer-beating excitement are enough to soften even a hardcore nihilist’s heart. One of the most inclusive aspects of tournament time, though, is the tradition of filling out a bracket. This exercise requires zero prior knowledge. Even savvy hoops...

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You may have heard there’s a nationally televised Lady Gaga concert scheduled for a couple Sundays from now. There will be some sports played as well, dispersed in brief intervals among bajillion-dollar ad buys. If you haven’t figured out to what I’m referring, well, you must not know about America’s Big Game. The ole Professional Football Championship, the postseason finale in which the titans (not the Tennessee Titans,...

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