Posts by jclarke



This week, Pepsi unveiled its “Moments” campaign and a submission to the “How On Earth Did THAT Get Approved” Hall of Fame with an ad featuring model Kendall Jenner. In the two-and-a-half-minute spot, Kendall abandons a high-fashion photo shoot to join a protest after making eye contact with an attractive protester, who had just ditched his cello performance to join the movement. Had it ended right there, it would have seemed like...

Read More
Brand Bracketology

Brand Bracketology


Posted By on Mar 15, 2017 | 0 comments

Even if you don’t watch or care about basketball or college sports in general, the NCAA Tournament is impossible to avoid. The Cinderella stories, the come-from-behind victories, and the buzzer-beating excitement are enough to soften even a hardcore nihilist’s heart. One of the most inclusive aspects of tournament time, though, is the tradition of filling out a bracket. This exercise requires zero prior knowledge. Even savvy hoops...

Read More

You may have heard there’s a nationally televised Lady Gaga concert scheduled for a couple Sundays from now. There will be some sports played as well, dispersed in brief intervals among bajillion-dollar ad buys. If you haven’t figured out to what I’m referring, well, you must not know about America’s Big Game. The ole Professional Football Championship, the postseason finale in which the titans (not the Tennessee Titans,...

Read More

In retail, the holidays aren’t a month-long procession to a festive finale—they’re a series of cutely named Shopping Days. The day after Thanksgiving, Black Friday, is followed by Small Business Saturday, Cyber Monday and so on. The safe strategy of planning for these days eliminates some of the guesswork for retailers, whose holiday roadmaps are set months in advance. Black Friday may not be the star it once was, but retailers can...

Read More

According to the experts at Colloquy, 76% of customers say they’re either somewhat or much more likely to purchase products from brands that offer rewards and points. So for retail brands, a loyalty program can be an effective customer engagement strategy.  The benefits are mutual for both brand and consumer: the consumer earns transactional rewards, while the brand collects data (and, obviously, money). Brands like Starbucks and...

Read More