Posts by kgoldberg



“Is what we’re doing at this moment going to make the work better?” That’s the question. THE question. Whether you work in your agency’s c-suite or in the mail room, using this question as your one-and-only decision-making filter (seriously, it’s all you need) will ensure you make the best possible decisions close to 100% of the time in close to 100% of situations. Put plainly, when evaluating...

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If you’re a marketer who wants to further separate and elevate your brand, it’s going to be a great 2017 if you commit to the culture-penetrating power of The 3 I’s. Idea.  Can you easily articulate (in a single sentence) the big idea that defines your brand? Is it based on an insights-driven strategy that separates and elevates your brand from the competition? Is it brought to life in an active rallying cry that consumers...

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