How Much is Too Much in an RFP?

No two requests for proposals (RFP) or requests for qualifications (RFQ) are the same. In fact, as you read each one, you can usually get a sense of two things: whether the search is being led by purchasing or by marketing, and whether the requesting organization has...

Sometimes the Best Ideas Just Keep Getting Better

  Ever wonder what the person who invented the Nike swoosh thinks about how iconic that work has become? The same can be said for many other creative endeavors. They all start the same way, I imagine. A client hires an agency for a project of some kind. Perhaps it is...

A (Agency) Harmony

In planning out potential content for our Sullivan Insights Blog, we had an idea.  What would happen if we asked one of our clients to write something about working with an agency? So, we did, and what follows is the advice from Roscoe Bufkin, Vice President,...