Sometimes the Best Ideas Just Keep Getting Better

  Ever wonder what the person who invented the Nike swoosh thinks about how iconic that work has become? The same can be said for many other creative endeavors. They all start the same way, I imagine. A client hires an agency for a project of some kind. Perhaps it is...

A (Agency) Harmony

In planning out potential content for our Sullivan Insights Blog, we had an idea.  What would happen if we asked one of our clients to write something about working with an agency? So, we did, and what follows is the advice from Roscoe Bufkin, Vice President,...

Five Decades of Internships

At Sullivan Branding, we just wrapped up our summer intern program. Asking around the office, it became apparent that most people in our field had completed at least one internship during their college career. Everyone’s internship is unique but most people walked...
Do Marketing Awards Mean Anything to Clients?

Do Marketing Awards Mean Anything to Clients?

It is awards season.  From the Oscars to the Grammys to local awards for advertising and marketing, organizations are crossing their fingers in hopes that the judges select their work for industry honors. No doubt that national awards for films or music have a direct...