Insights



Insights

A (Agency) Harmony

In planning out potential content for our Sullivan Insights Blog, we had an idea.  What would happen if we asked one of our clients to write something about working with an agency? So, we did, and what follows is the advice from Roscoe Bufkin, Vice President,...

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Want To Be A Good Leader? Break the Golden Rule.

I recently attended a Dale Carnegie continuing education seminar, and I have to say, it was a good one. I’ve been to more than a few of these types of seminars and some are definitely better than others. One lesson continues to surface: break the Golden Rule. I see...

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Shades of a Gray Area

In politics, chances are small that legislative aids will always agree with their elected official bosses on every issue and policy. That’s a given. There are just too many issues. But in the public relations and marketing world, working for someone takes on a whole...

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How to Get Hired

As someone who has been working in the agency world for most of her career, I have recently found myself deeply entrenched in the harrowing? exciting? frustrating? addicting? world of recruiting and interviewing all of the different kinds of “agency” people. In this...

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A+ Planning

   It’s back-to-school, which means a lot of things to a lot of people. Personally? It means more traffic on the drive to work (boo!), more people in the office (yay!) and time to ramp up planning for next year. While there are more than three months remaining in the...

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Five Decades of Internships

At Sullivan Branding, we just wrapped up our summer intern program. Asking around the office, it became apparent that most people in our field had completed at least one internship during their college career. Everyone’s internship is unique but most people walked...

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