Buying Time… for an Interview?

Buying Time… for an Interview?

Advertising vs. Public Relations.  Advertorial content vs. editorial coverage. Any second-year journalism, public relations, advertising, communications, or business major can tell you the difference. Traditional social media and blogs have blurred this line a bit in...
The Unbowleavable Cost of Reach

The Unbowleavable Cost of Reach

Every client wants to have an ad during the early February Sunday night football game, of course. But who really has the budget? Before you go down that rabbit hole, consider what you are selling. Most likely, you aren’t trying to reach 114.4 million people with your...