The Unbowleavable Cost of Reach

The Unbowleavable Cost of Reach

Every client wants to have an ad during the early February Sunday night football game, of course. But who really has the budget? Before you go down that rabbit hole, consider what you are selling. Most likely, you aren’t trying to reach 114.4 million people with your...
Are You Ready for Sue Purbowl’s Football Fiesta?

Are You Ready for Sue Purbowl’s Football Fiesta?

You may have heard there’s a nationally televised Lady Gaga concert scheduled for a couple Sundays from now. There will be some sports played as well, dispersed in brief intervals among bajillion-dollar ad buys. If you haven’t figured out to what I’m referring, well,...