Ralph Berry • EVP, Public Relations
Ralph describes his approach to public relations as “the art of storytelling,” and he is incredibly adept at finding an interesting story within or behind a brand. And while public-relations outreach tools have expanded over the years, the art of storytelling—of finding and articulating things that get people talking—has not. After 30 years in the business, Ralph would know.
He’s handled every aspect of public and media relations and corporate communications from both the client and agency sides—brand/identity launches, product sales, corporate acquisitions, crisis communications and more. His work in ongoing and issue-specific media relations has led to articles and placements in local, regional and national publications, and he has transformed ideas into memorable special events and generated valuable online conversations and engagements. His background in both journalism and theater means that he knows how to find the right angle—and deliver it in a compelling and memorable way that resonates with our clients’ target audiences.
Client Industry Experience: Apparel, Bioscience, Entertainment, Gaming, Healthcare, Hospitality, Logistics, Luxury Goods, Nonprofit, Packaged Goods, Restaurants, Retail, Telecommunications, Transportation
To see more of Sullivan branding’s work and learn more about the agency, click here