We all have our flaws and have made our fair share of questionable decisions, and Peyton Manning is no exception. Regardless of what you think about him, one thing he has done as well as he played football, is create an authentic personal brand – a brand that is just...
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
In politics, chances are small that legislative aids will always agree with their elected official bosses on every issue and policy. That’s a given. There are just too many issues. But in the public relations and marketing world, working for someone takes on a whole...
As someone who has been working in the agency world for most of her career, I have recently found myself deeply entrenched in the harrowing? exciting? frustrating? addicting? world of recruiting and interviewing all of the different kinds of “agency” people. In this...