Even if you don’t watch or care about basketball or college sports in general, the NCAA Tournament is impossible to avoid. The Cinderella stories, the come-from-behind victories, and the buzzer-beating excitement are enough to soften even a hardcore nihilist’s heart....
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
Companies love their brainstorming. “Let’s get a bunch of people to brainstorm!” “Oh, we should brainstorm some ideas!” “Schedule a brainstorming session. I’ll alert the entire department!” Oy. I’ll give you some thoughts on what I try to do when it’s time to...
This year, we had the unique opportunity to create a social media personality for one of the longest-running American tennis tournaments on the ATP World Tour based in our hometown to help drive interest from non-tennis fans. Dogs, cats and babies tend to garner broad...