In planning out potential content for our Sullivan Insights Blog, we had an idea. What would happen if we asked one of our clients to write something about working with an agency? So, we did, and what follows is the advice from Roscoe Bufkin, Vice President,...
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
DeSoto County Tourism Launches Major Rebranding Effort created by Sullivan Branding DeSoto County, Mississippi, Oct. 18, 2017 – DeSoto County Tourism today launched a fully integrated advertising and communications campaign created by local branding agency, Sullivan...
My grandfather’s name was Ingram B. Howard and he was a dairy farmer. Now, when I tell most people that, they automatically get a mental image. Usually a photogenic cow and a stool for milking into a shiny bucket. That’s a nice visual. But as anyone a farm will tell...