My grandfather’s name was Ingram B. Howard and he was a dairy farmer. Now, when I tell most people that, they automatically get a mental image. Usually a photogenic cow and a stool for milking into a shiny bucket. That’s a nice visual. But as anyone a farm will tell...
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
More than 148.3 million people use the Internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year. No surprise that most travel is being researched and booked online today. Destinations and...
I recently attended a Dale Carnegie continuing education seminar, and I have to say, it was a good one. I’ve been to more than a few of these types of seminars and some are definitely better than others. One lesson continues to surface: break the Golden Rule. I see...