Many of our clients for public relations are in the business-to-business space. Our goal is to get them attention in the trade publications read by their customers and potential customers. That attention can be stories about advances and use of their products and...
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
How often do you visit a website, only to immediately leave due to intrusive, obnoxious ads? You know the ones: autoplay videos, interstitials that swallow the entire screen, monster-sized leaderboards that won’t go away. via GIPHY If you answered “never,” I’m...
I’m sitting alone at a conference table. An account executive hands me a single sheet of paper. It’s a brief. On it are written four words. “Make us go viral.” I awaken, sweating, my heart racing. Thank goodness it’s just a dream. I’m just kidding – my...