It is awards season. From the Oscars to the Grammys to local awards for advertising and marketing, organizations are crossing their fingers in hopes that the judges select their work for industry honors. No doubt that national awards for films or music have a direct...
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
Marketers across the globe are feverishly scrambling to determine what’s next for 2017 and how it relates to their brands. By now, you’ve probably seen chatbots, virtual reality, IoT and 432 other trends dominating top 10 lists all over the interweb. So, what...
It’s Addy Awards time. For those of you who don’t know what the Addy Awards are, they’re the local advertising award show presentation that recognizes the best creative advertising over the past 12 months. Every major city has an Addy Award show or some reasonable...