Avoid making these four common grammar mistakes.
It’s a post-brand world.
These days, separating and elevating your brand from the competition requires evolving from “message” to “influence.”
This strategy – transforming your audience from consumers to advocates – widens your funnel and shortens the path-to-purchase. At Sullivan Branding, we know how to make this happen. It takes:
Sharp insights. Genuine engagement. Fearless ideas.
That’s why brands in the Mid-South and beyond (including places like France and Iceland) work with our fiercely independent, fully-integrated brand development agency based in Memphis.
Clients With Vision. Clients With Guts.
We recently had the opportunity to create, launch and sustain a holistic gamification strategy for more than 2,300 hospitality leaders during a three-day conference. The results? An actively engaged group of attendees and lessons in the beauty of strategy and...
Advertising vs. Public Relations. Advertorial content vs. editorial coverage. Any second-year journalism, public relations, advertising, communications, or business major can tell you the difference. Traditional social media and blogs have blurred this line a bit in...